1995 1994
rank rank Brand name Company Value
1 1 Coca-Cola Coca-Cola $39 million
2 2 Marlboro Philip Morris $38.7 million
3 282 IBM IBM Corp. $17.1 million
4 8 Motorola Motorola $15.3 million
5 10 Hewlett-Packard Hewlett-Packard $13.2 million
6 7 Microsoft Microsoft $11.7 million
7 3 Kodak Eastman Kodak $11.6 million
8 5 Budweiser Anheuser Busch $5.0 million
9 4 Kellogg Kellogg $11.0 million
10 6 Nescafe Nestle $10.3 million
11 14 Intel Intel $9.7 million
12 9 Gillette Gillette $9.7 million
13 11 Pepsi PepsiCo $7.8 million
14 18 GE General Electric $7.4 million
15 13 Levi's Levi Strauss $6.9 million