COKE IS STILL IT

The Coca-Cola brand remained on top in this year's Financial World ranking of the world's most valuable brand names. Philip Morris Cos.' Marlboro finished second again, but the big surprise was IBM's dramatic rise to third. The every-other-weekly magazine ranks brands based on the products' worldwide sales, profitability and growth potential. A total of 282 brands, excluding autos, were ranked.

1995 1994

rank rank Brand name Company Value

1 1 Coca-Cola Coca-Cola $39 million

2 2 Marlboro Philip Morris $38.7 million

3 282 IBM IBM Corp. $17.1 million

4 8 Motorola Motorola $15.3 million

5 10 Hewlett-Packard Hewlett-Packard $13.2 million

6 7 Microsoft Microsoft $11.7 million

7 3 Kodak Eastman Kodak $11.6 million

8 5 Budweiser Anheuser Busch $5.0 million

9 4 Kellogg Kellogg $11.0 million

10 6 Nescafe Nestle $10.3 million

11 14 Intel Intel $9.7 million

12 9 Gillette Gillette $9.7 million

13 11 Pepsi PepsiCo $7.8 million

14 18 GE General Electric $7.4 million

15 13 Levi's Levi Strauss $6.9 million