The first work from Colby Effler & Partners, Santa Monica, Calif., for American Suzuki Motor Corp. will back the all-new XL-7 sport-utility vehicle. Suzuki said it will part ways Aug. 6 with Asher & Partners, Los Angeles, which has had the account for a decade. The Brea, Calif., marketer said its biggest SUV will start appearing in dealerships in December, though the ad launch hasn't been determined. Colby has handled Suzuki's motorcycle account for 15 years and its parent, Tokyo-based Dentsu, handles Suzuki cars in Japan.
Copyright June 2000, Crain Communications Inc.