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Published on .

Coca-Cola Co.'s polar bears inspire an ad now running in upscale food and travel magazines for the National Federation of Coffee Growers of Colombia. In this era of fashionable java, the ad from DDB Needham Worldwide, New York, recalls the more practical side of a steaming cup of coffee. Countering negative publicity surrounding this year's coffee bean price hikes, the Colombian growers in the fall bolstered their longstanding campaign with witty TV commercials depicting their coffee as "the richest coffee in the world."
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