COLD & FLU REMEDIES (CHART)

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Most Popular
Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

1 1 private labels $257.6 9.7 15.6 15.2

2 2 Vicks Nyquil 155.5 0.4 9.4 10.0

3 3 Sudafed 115.9 6.1 7.0 7.1

4 4 Alka Seltzer Plus 78.9 -0.3 4.8 5.1

5 8 Tavist D 78.9 38.0 4.8 3.7

6 6 Tylenol Cold 78.0 3.9 4.7 4.9

7 7 Benadryl 25 75.4 8.6 4.6 4.5

8 5 Dimetapp 74.7 -1.4 4.5 4.9

9 10 Theraflu 45.5 4.6 2.7 2.8

10 9 Drixoral 38.0 -13.6 2.3 2.8

Total cold & flu remedies 1,654.2 7.2 100.0 100.0

Dollars are in millions for 52 weeks ended July 2, 1994.

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