WPP Group will officially announce on Nov. 1 the formation of a new global group that will include Cole & Weber, Seattle and Portland, Ore., according to Mike Doherty, Cole exec VP-managing director. The network will be a worldwide expansion of Conquest, a WPP agency based in Milan. WPP also plans to acquire an East Coast shop for Conquest. Sir Martin Sorrell, WPP's chief executive, will extend Conquest to create a fourth global agency under a new name.
Copyright September 2000, Crain Communications Inc.