Coleman approaches agencies on $5 mil acc't

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Coleman Co. is talking to agencies about its estimated $5 million account, with agencies presenting to the sporting goods company this month. Martin/Williams, Minneapolis, is Coleman's agency of record. Separately, executives at Martin/Williams said they were preparing a proposal to continue handling U.S. advertising while sister shop BDDP, Paris, would handle European advertising, which is estimated at less than $5 million. Coleman didn't return calls at press time.

Copyright August 1997, Crain Communications Inc.

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