Colgate received the Grand Edison prize as marketer of the year, and Chairman-CEO Reuben Mark received one of two Edison Achievement Awards in ceremonies held last week.
Martha Stewart, chairman-CEO of Martha Stewart Living Omnimedia, also received an Achievement Award, and three products from her Martha Stewart Everyday line took awards in the household furnishing, appliances and accessories category.
Mr. Mark was honored for heading a restructuring of Colgate over the last decade while remaining focused on the Colgate brands. The restructuring helped income grow by 16.6% and sales by 3.5% in 1997.
ORAL-CARE INTROS SCORE
Its winning 1997 product introductions included Colgate Total toothpaste and Wave toothbrush, which won a gold and silver, respectively, as the best new-product introductions in the oral hygiene category.
Colgate also took silver in the health and beauty aids category for its Softsoap Aquarium Series liquid soap.
FCB's honors as new-product agency of the year acknowledged its work for S.C. Johnson & Son, with three awards in the cleaning products category for Shout Wipes, Windex No-Drip and Pledge Electronics products; and Nabisco, with awards given to its Breathsavers' Icebreakers mints and SnackWell's chocolate candy.
Other Edison winners included Kraft Foods, which won gold and silver in the main meals/entrees category for Tombstone Oven Rising Crust pizza and Taco Bell Home Original dinner kits.
MICROSOFT, NETSCAPE TIE
Microsoft Corp. and Netscape Communications Corp. tied for gold in the high-tech category, for the introductions of Microsoft Internet Explorer 4.0 and Netscape Communicator 4.0.
The National Basketball Association's WNBA inaugural season won gold in the sports and entertainment category.