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Colgate pulls sunscreen ad over racism charges

Published on .

Colgate-Palmolive Co. has ordered its Australian subsidiary to pull a local TV campaign for its leading UV brand sunscreen that has been critically acclaimed but attacked as racist. In the spots from Young & Rubicam that broke last month black Jamaican men joke about their skins' natural protection from damaging rays. One spot's ad message is: "When we're in the sun we are all at the mercy of Mother Nature to get the protection a black man has naturally, white man needs a sunscreen like UV...so Mother Nature must be black."

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