Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Colgate Total will get $52 mil in media

Published on .

Colgate-Palmolive Co. will spend more than $52 million on measured media for the launch of Colgate Total toothpaste, plus $48 million on promotion including more than 30 million consumer samples, and $20 million in professional support. Y&R Advertising handles general-market ads.

Copyright November 1997, Crain Communications Inc.

Most Popular
In this article: