College Club recruits Citibank, Sony for advertising

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Online college community College Club, inked deals with Citibank and The's College Jeopardy! Online to advertising and promotional deals. Sony Online Entertainment's The will promote its College Jeopardy! Online and run a special promotion giving away Sony music CDs to College Club members who participate in the game. Citibank will promote itself on College Club via banner ads, text links and icons.

In related news, online restaurant ordering system cybermeals is tapping College Club to drive traffic to its site.

Copyright January 1999, Crain Communications Inc.

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