×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

COLLEGE F'BALL HALL NEEDS SPONSOR TD

By Published on .

The National Football Foundation will move its homeless College Football Hall of Fame into a new $15 million interactive dream house next year, and it's asking marketers to foot the bill.

The foundation has tapped Integrated Sports International, the East Rutherford, N.J.-based sports marketing company, to develop and sell sponsorship, marketing and licensing programs for the high-tech facility, to be built in South Bend, Ind., home to the University of Notre Dame.

"The goal is that all costs, including annual maintenance, will be repaid with private funds," said Fred Fried, ISI exec VP.

Later this month, ISI will begin making sales pitches to as many as 20 major companies. Mr. Fried said ISI hopes to sell six major sponsorships priced "in the seven figure range" and nine lower-price packages.

Mr. Fried wouldn't identify companies to be contacted, but did say major sponsors of college football will be targeted. Those sponsors include Coca-Cola Co., Eastman Kodak, Federal Express Co., General Motors' Chevrolet, Nike and Reebok International.

Most Popular
In this article: