The American Football Coaches Association has joined with the National Association of Collegiate Directors of Athletics to introduce a new program and logo--College Football USA. The program will have licensing, merchandising, sponsorship and advertising opportunities, with monies raised going back into intercollegiate sports. College Football USA is providing complimentary stadium banners with the program logo, 30-second radio and TV PSAs, and one-minute vignettes featuring "magic moments" of college football history. AdCraft Sports Marketing, Louisville, Ky., is managing the program for AFCA and NACDA.
Copyright August 1995, Crain Communications Inc.