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Published on .

(June 25, 2001) -- Upromise, the loyalty network designed to help families save for their children's college education, named George Bell CEO. Mr. Bell, previously chairman-CEO of Excite@Home, succeeds Upromise founder Michael Bronner, who contiues as chairman.

Brookline, Mass.-based Upromise, which launched in April, partners with corporations including AT&T Corp., Coca-Cola Co., General Motors Corp. and McDonald's Corp. to reward customers with contributions to tax-deferred, college-savings funds. (See "Network Ties Consumer Spending to College Savings.") -- Cara Beardi

Copyright June 2001, Crain Communications Inc.

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