CollegeClub.com launches $15 million campaign

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CollegeClub.com, an online community for college students, launched a $15 million campaign Feb. 14 from Suissa Miller, Los Angeles. The campaign, which includes radio, print, outdoor and promotions, breaks in 100 markets nationwide. The campaign involves input from college students, who will guide the direction of the campaign.

Copyright February 2000, Crain Communications Inc.

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