supports e-tailers with $150 million marketing support

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Most Popular will support its participating online retailers in its new discount e-commerce area, the Student Savings Center, with $150 million in marketing support targeted primarily at online and on-campus marketing efforts. The site will launch Sept. 15 with anchor tenants including Brooks Bros.,, Drug Emporium, Just for Feet and Through this e-commerce marketing fund, participating companies can tap into's on-campus marketing rep network and online sponsorships.

Copyright August 1999, Crain Communications Inc.

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