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Published on .

Wessley-Jessen Corp. this fall introduces FreshLook, the first disposable color contact lenses, with a bewitching TV and print campaign from Foote, Cone & Belding, Chicago. A 60-second spot, set to the tune of Billie Holiday's "Them There Eyes," shows women blinking to the tune of the music, their eyes changing to blue, green, hazel and violet. The work draws a parallel to the 1950s "Does she or doesn't she?" campaign FCB created for Clairol.
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