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Columbia TriStar Interactive to push content to film site

Published on .

Columbia TriStar Interactive, a division of Columbia TriStar Television Group, on Aug. 22 said it would use push technology from BackWeb Technologies to deliver content, multimedia, games and promotions to its Starship Troopers Web site. The site, which launched in July, is an online community for sci-fi fans of the upcoming Columbia TriStar Pictures film "Starship Troopers," which will premiere in theaters Nov. 7.

Copyright August 1997, Crain Communications Inc.

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