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Columbia TriStar sends $30 mil more to McCann

Published on .

McCann-Erickson Worldwide, Los Angeles, has landed about $30 million in additional media buying from client Columbia TriStar Pictures Group. Last year the studio spent $228.7 million through McCann, according to Competitive Media Reporting. Terrence Powers, senior VP-management representative, has relocated from McCann in New York to Los Angeles to manage the retail portion of the studio's account.

Copyright July 1997, Crain Communications Inc.

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