Join Ad Age July 30 for a members-only live webcast offering a behind-the-scenes take on the 200 Leading National Advertisers, Ad Age's annual report on spending, strategies and trends for the nation's top marketers.
Ad Age Director of Data Analytics Bradley Johnson will put the numbers in perspective and share via webcast the facts you need to know.
Date and time: Thursday, July 30, 2015, at 2 p.m. ET.
• Get the big picture on how companies are shifting money to digital.
• See what top advertisers are doing to take unnecessary costs out of marketing.
• Learn what advertisers, categories and media are rising -- and falling.
• Find out the ad-spending outlook for 2015 and 2016.
This webcast is exclusively for Ad Age Premier and Premier Plus members and Ad Age Datacenter subscribers. Ad Age has emailed invitations for the webcast to current Premier members and Datacenter subscribers.
If you're not already a Premier member, you can upgrade now at a discounted rate (available through July 28) to access the webinar. Premier membership also includes Marketing Essentials: Case Studies, uninterrupted access to Ad Age and Creativity and more benefits.
|Rank||Marketer||2014 U.S. ad spending||2014 U.S. ad spending growth|
|1||Procter & Gamble Co.||$4.6 billion||-4.2%|
|3||General Motors Co.||$3.1 billion||-0.7%|
|4||Comcast Corp.||$3.0 billion||-1.7%|
|5||Verizon Communications||$2.5 billion||3.6%|
|6||Ford Motor Co.||$2.5 billion||-3.6%|
|7||American Express Co.||$2.4 billion||7.9%|
|8||Fiat Chrysler Automobiles||$2.2 billion||14.0%|
|10||Walt Disney Co.||$2.1 billion||7.4%|
Learn more about 200 Leading National Advertisers: