Coming July 30: 200 Leading National Advertisers Webcast

How Top Marketers are Spending Smarter, Deploying Digital and Controlling Costs

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Join Ad Age July 30 for a members-only live webcast offering a behind-the-scenes take on the 200 Leading National Advertisers, Ad Age's annual report on spending, strategies and trends for the nation's top marketers.

Ad Age Director of Data Analytics Bradley Johnson will put the numbers in perspective and share via webcast the facts you need to know.

Date and time: Thursday, July 30, 2015, at 2 p.m. ET.

• Get the big picture on how companies are shifting money to digital.

• See what top advertisers are doing to take unnecessary costs out of marketing.

• Learn what advertisers, categories and media are rising -- and falling.

• Find out the ad-spending outlook for 2015 and 2016.

This webcast is exclusively for Ad Age Premier and Premier Plus members and Ad Age Datacenter subscribers. Ad Age has emailed invitations for the webcast to current Premier members and Datacenter subscribers.

If you're not already a Premier member, you can upgrade now at a discounted rate (available through July 28) to access the webinar. Premier membership also includes Marketing Essentials: Case Studies, uninterrupted access to Ad Age and Creativity and more benefits.

Top 10 Spenders
Biggest U.S. advertisers in 2014.
Rank Marketer 2014 U.S. ad spending 2014 U.S. ad spending growth
1 Procter & Gamble Co. $4.6 billion -4.2%
2 AT&T $3.3 billion 0.1%
3 General Motors Co. $3.1 billion -0.7%
4 Comcast Corp. $3.0 billion -1.7%
5 Verizon Communications $2.5 billion 3.6%
6 Ford Motor Co. $2.5 billion -3.6%
7 American Express Co. $2.4 billion 7.9%
8 Fiat Chrysler Automobiles $2.2 billion 14.0%
9 L'Oréal $2.2 billion -2.0%
10 Walt Disney Co. $2.1 billion 7.4%
Source: Ad Age Datacenter estimates of total U.S. ad spending consisting of measured media (traditional media and internet display ads, from WPP's Kantar Media) plus unmeasured spending (Ad Age's estimate of spending in disciplines including other forms of digital media (paid search, online video, mobile, unmeasured forms of social media); promotion; experiential marketing; and direct marketing).

Learn more about 200 Leading National Advertisers:

How Top Advertisers Are Spending Smarter

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