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Thomas Johnson and Cindy Stacy to director of national print and director of national broadcast, respectively, Ford Motor Media unit of J. Walter Thompson USA, Detroit, both new positions. Mr. Thompson had been group media director; Ms. Stacy, director of the national broadcast group.

Stu Bloomberg to chairman, ABC Entertainment, Los Angeles, from president, TV creative development, New York.

Scott Pearson to staff VP-sales, Dollar Rent a Car Systems, Tulsa, Okla., from executive director of marketing. Robert Rusling succeeds Mr. Pearson, from director-regional marketing.

Jonathan Browning to executive direcor of marketing, Ford of Europe, London, from executive director for brand management, General Motors Corp., Zurich. He succeeds Don Hussman, now at Ford in the U.S.

Lawrence C. Burstein to president, Ziff-Davis Consumer Media Group, New york, from senior VP-consumer advertising. He succeeds Scott Briggs, who becomes a consultant to Ziff-Davis.

Joe Berkeley to VP-associate creative director, Hill, Holliday, Connors, Cosmopulos, Boston, a new position, from associate creative director, McCann-Erickson Worldwide, New York.

Norman Olson to exec VP-director of media services, Harris Drury Cohen, Fort Lauderdale, Fla., from senior VP-director of media services, Bates Southwest, Houston. He succeeds Fred Zuckerman, who left the company.

Mike Mazza to VP-creative director, Hal Riney &*Partners, San Francisco, from executive creative director, Saatchi &*Saatchi Advertising.

David Levin to director of marketing and brand strategy, i33 Communications, New York, from marketing manager, America Online's Interactive Marketing Group.

Dave Smith, 38, to senior VP-management supervisor on the OfficeMax account, Campbell-Ewald, Cleveland, from account supervisor in the Buffalo office. He succeeds Howard Zoss, who left the company. Also at Campbell-Ewald, Warren, Mich.: Jack Winkelseth to senior VP-regional media director, a new position, from senior VP-planning supervisor.

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