Richard J. "Rich" Marino, 47, to president-CEO, PC World Communications, San Francisco, from chief operating officer. He succeeds Patrick Kenealy, 36, who is leaving to run an undisclosed new venture of parent International Data Group, to be based in San Francisco.
Denise Seegal to president, Liz Claiborne Inc., New York, from the same post at CK Men's & Women's, Calvin Klein Inc. Liz Claiborne Chairman-CEO Paul R. Charron relinquishes the president title.
Michael W. Romans to general manager-advertising, a new post at Poppe Tyson, Cleveland, from managing director, Anderson & Lembke, Stamford, Conn.
Bill Ludwig to chief creative officer, a new post at Campbell-Ewald, Warren, Mich., from executive creative director.
Hans W. Dirkmann, 55, to president of European operations, Digital Equipment Corp., Maynard, Mass., from managing director, Digital Germany. He succeeds Vincenzo Damiani, who is retiring.
Stacey Singer to exec VP, a new post at CommonHealth USA, Parsippany, N.J., from exec VP-managing director, Ferguson 2000, a CommonHealth unit in Little Falls.
Walter Anderson to exec VP, a new post at Parade Publications, New York, from senior VP.
Rod Calarco to exec VP-sales, Westwood One Radio Networks, New York, from VP, CBS-owned FM stations. He succeeds Michael Brochstein, who left.
John Hallberg to senior VP-marketing, a new post at Encyclopaedia Britannica, Chicago, from senior VP-client service, Information Resources Inc.
Dave Weber, 41, to senior VP-director of account services, G2, Huntington Beach, Calif., from senior VP-group management director on Mazda Motor of America at Foote, Cone & Belding, Santa Ana.
Barbara Parsky to exec VP-general manager, Porter Novelli, Los Angeles, from senior VP, Burson-Marsteller.
Joel Raznick, 37, to senior VP-group head of the new entertainment division of Rabuck/Carnie Advertising, Los Angeles, from account supervisor.
Janice Schillig to senior VP-director of business development, Adler Boschetto Peebles & Partners, New York, from senior VP-management supervisor. Also: Tania Sochurek to VP-account supervisor on Primestar Satellite TV, a new post, from account exec; and Jane Hanstein to VP-associate creative director, from creative supervisor on Primestar.
Dan Hodges to VP-national sales, Discovery Networks U.S., Bethesda, Md., from director-eastern advertising sales.
Gerald E. Buldak to senior VP-head of public affairs, a new post at First Chicago NBD Corp., Chicago, from VP-corporate relations, Allstate Insurance, Northbrook, Ill.
Larry Kruguer to VP-international sales and marketing, Alamo Rent a Car, Fort Lauderdale, Fla., from VP-regional manager, stored value group, Latin America/Caribbean Division of American Express Travel Related Services Co., Miami Lakes.
Don Quigley to VP-sales, Pete's Brewing Co., Palo Alto, Calif., from VP-sales, E&J Gallo Winery, Modesto.
Primalia Chang to VP-advertising business manager, Conde Nast Publications, New York, from director of planning and finance, Time Warner's Digital Marketing Group. She succeeds Don Perri, now general manager, Newhouse Newspapers' Advance Internet, a sister company of Conde Nast Publications.
Claire Tondreau, 38, to senior partner-management director on the Kellogg Co. account, J. Walter Thompson USA, New York, from senior partner-senior account director.
Jennie Evans to associate publisher, Ziff-Davis Consumer Media Group's five videogame magazines, New York, from director of marketing, Origin, Austin, Texas.
Mary Kim to marketing director, a new post at Parents and Child, New York, from promotion director.