Joan Stonitsch to president, Hanes Hosiery, Winston-Salem, N.C., from VP-sales. She succeeds Cathy Volker, now president, Sara Lee Hosiery, U.S.
Peter Rawlins to managing director-European, Middle Eastern and African operations, Siegel & Gale, London, from a consultant.
Ed Horne to group VP-corporate marketing, publishing and club marketing, National Hockey League Enterprises, New York, from VP-corporate marketing. Also: Brian Jennings to VP-retail sales and marketing, a new position, from director-apparel.
Charles Rashall to senior VP-partner, CKS Partners, New York, from executive director-North America, Landor Associates.
John Fennell to senior VP-publisher, Woman's Day, New York, from VP-publisher.
Willy Morgan to publisher, Journal of Commerce, from publisher-North America, The Economist. He succeeds to duties formerly held by Don Becker, CEO.
Bob Isherwood, 55, to worldwide creative director, Saatchi & Saatchi Advertising Worldwide, Sydney, from executive creative director, Saatchi & Saatchi Advertising.
Dennis Lim and Greg Ketchum to creative directors, BBDO West, Los Angeles, from associate creative directors.
Jeanne Cluess to director-sales development, Magazine Publishers of America, New York, from director-marketing and sales strategies, Hearst Magazines' corporate marketing and sales division.
Steve Booth to director of interactive licensing, Universal Studios Products Group, Universal City, Calif., from director of business development, product concepts and positioning, Mission Control Entertainment, Los Angeles.
Louis Briones to account director, GSD&M, Austin, Texas, from a similar position, Ackerman McQueen, Oklahoma City.
Margaret Lewis, 33, to media director, Warwick Baker O'Neill, New York, from associate media director. She succeeds Mike Haggerty, who left.