Linda Hefner to president,
L'eggs Products, Winston-Salem, N.C., from VP-marketing and merchandising, casual wear, Sara Lee Knit Products. She assumes duties formerly held by John Piazza, CEO at parent Sara Lee Hosiery, who had been acting president at the Sara Lee unit.
Brad Kirk to senior VP-marketing, Twentieth Century Fox Home Entertainment, Los Angeles, from VP-marketing, Helene Curtis Industries, Chicago.
Joe Gillespie to senior VP, Ziff-Davis Magazine Network, New York, from VP.
Cathy Leiden to VP-client services and strategic planning, LVL Advertising, Santa Clara, Calif., a new position, from exec VP-director of account management, Arnold Fortuna Lawner & Cabot, Washington.
Ferris Thompson to VP-marketing services/corporate partnerships, Universal Studios Recreation Group, Universal City, Calif., a new post, from VP-sports marketing, Golden Gate Productions, San Francisco.
Sakae Manning to VP-international marketing, Paramount Home Video, Hollywood, Calif., from director-international marketing.
Denise Barbour to VP-group media director, D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich., from VP-associate media director, Campbell-Ewald. She succeeds Jim Gagen, who left the company.
Lisa Louchart, 34, to VP-account supervisor, W.B. Doner & Co., Southfield Mich., from senior account exec.
Kimberly Brisley to director of hotel marketing, Hyatt Hotels Corp., Chicago, from account supervisor, DDB Needham Worldwide.