Gerard Smith to exec VP-director of planning, North America, D'Arcy Masius Benton & Bowles, New York, a new post, from worldwide planning director, Ogilvy & Mather Worldwide. Also: Rich Hamilton to senior VP-director of media operations, North America, a new post, from senior VP-media and administration.
Neil Perlman to president-chief operating officer, Entrepreneur Media Group, Irvine, Calif., from VP-general manager.
Harlan Stone to managing director, Advantage International, McLean, Va., from exec VP.
Larry R. Dietzel to senior VP-sales promotions, Lamonts, Bellevue, Wash., from VP-creative director, Macy's, Atlanta, and other Federated Department Stores.
Richard Herzog, 51, to VP-business development, GRE Direct division of Guthy-Renker, Palm Desert, Calif., from a consultant.
Kevin Mullins to VP-sales and marketing, LoJack Corp., Dedham, Mass., from Northeast regional operations manager, Procter & Gamble Co., Cincinnati. He succeeds David W. Manly, who left.
John Q. Harrington to VP-creative director, NKH&W Integrated Marketing Communications, Kansas City, Mo., from senior copywriter, Ogilvy & Mather Worldwide, Atlanta.
Mary Jo Romeo to ad director, K-III Communications' American Baby Group, New York, a new post, from ad manager, American Baby. Also at K-III: Ken Smallwood to ad director, Healthy Kids Group.
Mark Westcott to director-advertising and promotion, Nintendo of America, Redmond, Wash., a new post, from consumer and trade promotion manager.
Dick Holcomb to national ad director, Golf Illustrated, Tulsa, Okla., from Eastern ad director and founding publisher, Petersen's Golfing.
Steve Bautista to creative director, Ingalls, Quinn & Johnson, Boston, a new post, from a similar title, Pagano Schenck & Kay.
Nina Cordova-Oleson to director of client and management services, Leigh Stowell & Co., Seattle, from account exec, Fisher Broadcasting.
Marcy Grant to account manager, Stafford-Monzo, Dallas, from account exec, Harwood Marketing Group.