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CommerceNet, Nielsen release Web demographic study

Published on .

CommerceNet and Nielsen Media Research on Monday release results of their massive Internet demographic study. Nielsen conducted telephone interviews with 4,200 adults in the U.S. and Canada and posted a survey on the World Wide Web that received 32,000 responses. The study attempts to determine not only how many people have access to the Internet but how many actually use it. Results will be made available on CommerceNet's Web site. Separately, a survey of 60,000 online users by Jupiter Communications and Yahoo found that 55% access the Web from home accounts and only 8% get there through an online service. Surfing Web sites is the primary activity of 35% of respondents, while 28% chose e-mail.

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