The commercial actors strike seems to be having little effect this summer on commercial production, according to the Joint Policy Committee on Talent Union Relations, the ad industry's bargaining arm in the SAG/AFTRA negotiations. Commercial activity was 16% higher in August than in July. The JPC said 2,010 new commercials were produced in August. Fees to non-union actors in August were $5.7 million vs. $161,743 for union actors. Some advertisers used union actors through an interim SAG/AFTRA agreement. Previously the JPC reported that July 2000 commercial production levels were slightly below July 1999 numbers.
Copyright September 2000, Crain Communications Inc.