Beer, cigarettes and gas companies are the most represented TV advertisers.
Marlboro is the leader; it will be a co-sponsor in every CBS-TV regional network broadcast. Atlantic Refining Co., one of the biggest football advertisers in previous seasons, is absent for the second year. It withdrew because the rates were too high.
CBS has a complicated patchwork of 10 regional networks to cover the professional league, with as many as six games going simultaneously. There will