Common Mistakes of Marketing Creatives and CEOs

DDB's Keith Reinhard Reflects on a Changing Industry

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DDB's Keith Reinhard
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NEW YORK (AdAge.com) -- In this eight-minute interview with Ad Age Editor in Chief Rance Crain, DDB Chairman Emeritus Keith Reinhard contemplates the ways creatives and CEOs go wrong in today's rapidly changing marketing industry. The tendency of many young creatives, he says, is to veer into the "weird" rather than the "relevant" in advertising ideas. He also notes that many CEOs hurt their brand by failing to be its ultimate steward in an age of revolving-door CMOs. This is the second in a three-part video interview series with one of the ad industry's most influential figures.
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