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Companies back ad standard push

Published on .

Several advertising technology companies, agencies and content providers are banding together to develop standards for sharing information about ad serving and reporting. The Internet Advertising Technology Council's charter is to develop an open technical protocol that software companies can use to allow online advertisers, agencies, publishers and others to share data such as ad schedules and campaign reports. Most of the software on the market is incompatible.

For more on this story, see the full article in INTERACTIVE.

Copyright April 1997, Crain Communications Inc.

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