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Compaq ads go on ATMs

Published on .

Compaq Computer Corp. is taking its new brand positioning as a "non-stop,'' 24x7 Internet company to an estimated 8,000 ATMs across the U.S. ATM users will see 15-to-20-second clips from DDB's "24x7xCompaq'' campaign at the "please wait'' and "welcome'' screens. Compaq agency DDB Worldwide, New York, made the ad buy through ATM Advertising, Baltimore.

Copyright November 1999, Crain Communications Inc.

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