Compaq Computer Corp., Houston, this week breaks the follow-up to last year's "Better answers" corporate brand campaign. Ads in business publications and newspapers position the beleaguered company as a non-stop powerhouse on the e-business highway. The new campaign from DDB
Worldwide, New York, scraps "Better answers" for the tag "Compaq NonStop." The print portion of the campaign is estimated at $30 million to $40 million; TV is set to run later in the year.
Copyright September 1999, Crain Communications Inc.