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Compaq Computer back to print from TV for fall

Published on .

Compaq Computer Corp. tentatively plans to put all its U.S. fall and holiday advertising for its Presario home PC into magazines and newspapers, a reversal from last fall when the marketer moved 100% of its consumer budget into TV. The campaign breaks late this week. Spending will be less than $10 million. Separately, VP-Communications Jim Garrity categorically dismissed talk of an agency review. "We are neither reviewing nor planning to review any of our four regional ad agencies," he said.

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