Robert Hult, VP-general manager of AltaVista, and Kathleen Greenler, marketing director, are not making the move for personal reasons. Compaq is looking for a successor to Mr. Hult to act as CEO and run the search engine as a subsidiary, an executive close to the company said.
The executive said the move is not expected to interfere with DoubleClick's representing AltaVista for ad sales. "Compaq has a very large commitment to making AltaVista successful," the executive said.
Last week, AltaVista also bought the domain name www.altavista.com from AltaVista Technologies, a Campbell, Calif., software company.
IBM and NetGravity announce partnership
IBM Corp. and NetGravity inked a deal that includes crossover use and sales. IBM will begin to use the NetGravity AdServer software manager to manage its advertising for serving, targeting, forecasting and reporting. IBM also will begin hosting NetGravity's new AdCenter, an outsourced service bureau for online ad management product to complement the more full service AdServer product. As a further part of the agreement, both companies will market each other's Internet software and services. Those crossover products include IBM's net.commerce and NetGravity's AdServer.
Infoseek plans shopping guide
Infoseek Corp. agreed to buy Quando, a Portland, Ore., technology company for $17 million in Infoseek stock. Quando develops customized directories, shopping guides, contact directories, audio clip libraries and review guides.
Quando's EventBot is being used on America Online's Digital City (www.events.digitalcity.com). Infoseek plans to introduce shopping and local event guides by yearend. Currently, Yahoo! licenses a technology called Junglee for its shopping guide, and Excite last year purchased Jango, a company that provides the technology for its event finder and shopping guide.
Red Sky, Broadcast.com to offer FAST coverage
Red Sky Interactive, one of the sponsors of Procter & Gamble Co.'s Future of Advertising Stakeholders summit on Aug. 20-21, has developed a Java-based tuner that will let users monitor the event in real time. The application, called Ad-Vantage Tuner, is part of Red Sky's Flying Object product line, and it can be downloaded at www.fastsummit.com. The application not only lets consumers access summit coverage, but lets advertisers track who is using the tuner, how many copies are being downloaded, how long users are spending with the application and other information. A live Webcast of the FAST summit will also be available using technology from Broadcast.com.
Jupiter: Ad targeting not being optimized
At its Online Advertising Forum in New York last week, Jupiter Communications released a new report that says the promise of highly targeted advertising is not being met, and could hinder future growth rates of the Internet. The research found that the high price of online ads compared with the price of traditional ads can be justified by narrow targeting, but sites are not doing enough to take advantage of this one-to-one marketing.
In other news
Internet broadcast company PointCast has selected Mediamark Research to conduct the 1998 PointCast Viewer Study. MRI will index PointCast Network viewer data to U.S. Internet users and the total U.S. population through its nationally syndicated study. . . . Rich LeFurgy, senior VP-advertising, Buena Vista Internet Group, is leaving to pursue other interests, a spokeswoman for the Walt Disney Co. division confirmed. Mr. LeFurgy, who's also chairman of the Internet Advertising Bureau, couldn't be reached at press time. . . . Intuit's Quicken.com finance site today launches its first consumer print campaign, created by Foote Cone & Belding, San Francisco.