Compaq, Disney set $100 million deal

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Compaq Computer and the Walt Disney Internet Group announced a three-year, $100 million deal Nov. 30, under which Disney will buy Compaq hardware and Compaq will buy ads on Disney-owned Web sites. Compaq was named the "preferred technology provider" to the Walt Disney Internet Group, which runs all of Disney's Web sites including its primary properties, Disney.com, ESPN.com and ABCNews.com. Compaq will provide servers as well as desktop computers and laptops. Executives for the two companies termed the deal "significant" during a conference call announcing the deal; a Disney executive added that the deal reinforces the viability of the online advertising market. Compaq's Presario computers will prominently display links to Disney's primary Web sites. In addition to advertising on Disney-owned sites, Compaq will market the alliance with Disney as part of its "Inspiration Technology" campaign. The two companies first announced an alliance in February, in conjunction with Compaq's sponsorship of the Mission: Space attraction at Walt Disney World. Compaq also plans to expand its sponsorship at the amusement park.

Copyright November 2000, Crain Communications Inc.

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