×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Compaq OKs spots touting 'innovation'

Published on .

Compaq Computer Corp. has approved two TV spots that will be part of the company's ad campaign in the fall via FCB Worldwide, New York. The spots are believed to highlight the depth and breadth of Compaq's Internet capabilities and services. Executives are said to have nixed a tag that used the words "Never stop," in favor of one emphasizing "innovation."

Copyright July 2000, Crain Communications Inc.

Most Popular
In this article: