Compaq puts $250 mil account in review

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Compaq Computer Corp. has thrown its $250 million global account into review after nearly two years at DDB Worldwide, New York. A Compaq spokesman said the top priority is to "select an agency that is on the edge of the Internet revolution.'' DDB will defend the business, and continues as agency of record. The spokeman wouldn't disclose the other agencies in the review. However, Compaq has already contacted several agencies. Insiders say DDB has had a tough time servicing Compaq since it first landed the account in June 1998. Compaq moved the business to DDB when it acquired Digital Equipment Corp. Compaq has experienced a lot of turbulence in 1999 with major management churn, including a new CEO and the departure of a key marketing executive. Last year also was a year of realignment for Compaq. The company formed three broad divisions: enterprise, commercial PC and consumer. Since winning the Compaq account, DDB has produced a variety of work--ranging from its "NonStop'' ads to "Better Answers'' effort. In November, DDB created advertising to tie in with Sting's musical tour. Compaq executives expect the review to move quickly and to have an agency decision soon. No specific timetable was provided. Compaq's relationship with direct response agency Draft Worldwide, Chicago, is not affected by this review. Top Compaq officials could not be reached for comment.

Copyright February 2000, Crain Communications Inc.

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