COMPAQ'S ACTING AD CHIEF BACKS DDB'S GLOBAL EFFORT; PREDECESSOR HAD SAID SHOP WAS UNDER ADDED PRESSURE

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Despite turmoil following the abrupt departure of ad chief Andrew Salzman last month, Compaq Computer Corp. is continuing with its commitment to a global branding campaign from DDB Worldwide, New York.

In an interview last week, newly named acting ad chief David Middleton said DDB is proceeding on a branding campaign scheduled for later this year (AA, July 19). Mr. Middleton, VP-corporate communications, assumed control of Compaq's advertising after Mr. Salzman resigned as VP-worldwide advertising and brand strategy.

'EXPECTING GOOD THINGS'

"DDB is doing a good job," Mr. Middleton said. "We're happy with them, and we are expecting good things from them. We're seeing good things, actually."

Compaq's new president-CEO, Michael Capellas, who succeeded the ousted Eckhard Pfeiffer, is overseeing the campaign, he added.

The new global campaign will include TV, print, outdoor, radio and online advertising. Additionally, Compaq is said to be at work revamping its Web site to hone its ability to compete with Dell Computer Corp. by selling direct over the Internet.

Mr. Middleton's vocal backing of DDB disputes Mr. Salzman's statement that the agency was under added pressure on this campaign.

Mr. Middleton said no decision had been made about who would fill the ad job permanently.

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