Compaq seeks pitch from Ammirati in Europe

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Compaq Computer Corp. invited the Hamburg office of its U.S. shop Ammirati Puris Lintas, New York, to pitch against the current agency, the German arm of Bates. The agencies are offering ideas for the marketer's European account, in another sign Compaq may be headed toward global agency consolidation. Bates' New York office is believed to be pursuing Compaq in the U.S.; Compaq is talking to marketing and agency executives about a new global ad job. Compaq didn't return phone calls.

Copyright March 1997, Crain Communications Inc.

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