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COMPAQ SHOWS ITS LONG REACH

Published on .

Compaq Computer Corp. pitches its breadth of products and services in a new branding commercial offering something for-and about-everyone. The spot features a host of quick cuts of people who use or benefit from computers. The campaign tries to give Compaq a more youthful image and tie the brand to the Internet. The marketer is increasing its global ad budget about 50%, to more than $300 million, as it rolls out the ads, the first Compaq TV work from DDB Needham Worldwide, New York. Copywriter: Giff Crosby. Art director: David
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