On the down side, a $25 million Frito-Lay consolidation took the agency's Rold Gold pretzel business away, and perhaps with it those inspired Jason Alexander spots. The loss of the New York Lottery account was a bummer for the New York office as well.
Creatively, the Chicago office bounced back with a series of likable Budweiser spots that compared favorably to Goodby, Silverstein & Partners' Frankie and Louie ads for Bud.
The agency still lacks a strong creative presence in New York. Now that John Staffen, former creative on the lottery business, has moved to Chicago to head the account, it's likely McDonald's work will begin to perk up. And '99 could be