Compaq strikes alliances with, Engage

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Compaq Computer Corp. and, an online genealogy resource, have formed an e-commerce and marketing partnership, making Compaq the premier PC vendor on the and sites, while will broaden its member base through joint online and offline marketing initiatives. The alliance underscores Compaq's efforts to integrate its consumer PC business into Web holding company CMGI's network of leading Internet companies; CMGI has an approximate 30% stake in The Compaq and affiliate partnership will consist of revenue sharing on sales of computer goods, online subscriptions and other genealogy-related products. In addition, a co-branded Web page will be created linking and with and will also feature links to the online store.

In related news, Compaq and Engage, a provider of profile-driven Internet marketing solutions majority-owned by CMGI, formed a strategic Internet partnership, with Compaq to deploy Engage's Precision Profiling and Accipiter AdManager Technology on Compaq also announced it has made an equity investment in Engage. Terms were not disclosed.

Copyright August 1999, Crain Communications Inc.

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