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Competition the keynote at NATPE

Published on .

The fierce competition for ad dollars among cable, network, local and syndicated TV won't let up soon. So said panelists at the National Association of Television Program Executives' latest Insighter Series last week. Panelists included Bud Carey, general manager, WCBS-TV, New York; Peggy Green, exec VP, Zenith Media USA; Jerry Dominus, senior partner-director of national TV and programming, J. Walter Thompson USA; Marc Hirsch, president, Premier Advertiser Sales; and Jim Van Cleave, president, Cincinnati Strategies. Edward R. Erhardt, VP-publisher of Advertising Age, moderated the discussion that also included such topics as advertising on the Internet and infomercials, but the focus was on competition.

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