Competition to sell ad remnants heats up

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Most Popular, an online, real-time marketplace for Web publishers and media buyers, launches today. Through, remnant ad space can be purchased at discounted prices set by Web site publishers. will serve ads for media buyers using serving and tracking technology from NetGravity. faces tough competition from, which has been auctioning Internet ad inventory for more than a year, and recently began auctioning print ads, with plans for broadcast spots. AdOutlet also has plans to sell broadcast and print ads.

Copyright June 1999, Crain Communications Inc.

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