Competition to sell ad remnants heats up

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AdOutlet.com, an online, real-time marketplace for Web publishers and media buyers, launches today. Through AdOutlet.com, remnant ad space can be purchased at discounted prices set by Web site publishers. AdOutlet.com will serve ads for media buyers using serving and tracking technology from NetGravity.

AdOutlet.com faces tough competition from Adauction.com, which has been auctioning Internet ad inventory for more than a year, and recently began auctioning print ads, with plans for broadcast spots. AdOutlet also has plans to sell broadcast and print ads.

Copyright June 1999, Crain Communications Inc.

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