×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CompuServe to break new branding campaign

Published on .

"Enter CompuServe" is the tagline for a new advertising and marketing push breaking Oct. 15 for the Columbus, Ohio-based commercial online service. TV spots running on national cable and during prime-time broadcast TV spots in the top 20 markets remind customers that "Sometimes life calls for deeper answers" and suggests they seek them on CompuServe. Page ads appear Oct. 16 in The New York Times and USA Today. CompuServe's campaign is part of a broader marketing effort in which the company will increase direct mail 600% over last year; quadruple TV ad spending from last year; and increase ad inserts by 150%. Martin/Williams Advertising, Minneapolis, handles the campaign.

In this article:
Most Popular