Tom Cullivan, CompuServe's former director of advertising, also left the Columbus-based online service earlier this year to join Sterling Commerce. No replacement will be named for Mr. Cullivan, as a fall restructuring of the company in essence eliminated his position.
Mr. Arnold has been with CompuServe for 12 years. He said he's proud of the growth of the business's online retail services, but said that while consumer interest continues to grow, marketer interest has waned somewhat since online sales account only for a small fraction of the retail sales pie. "Interest in online shopping has fallen off on the part of marketers." he said. The online mall at CompuServe had as many as 165 retail partners last year, but now only has 100.
Copyright November 1996, Crain Communications Inc.