CompuServe outlines segmentation strategies

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Despite its recent setbacks, CompuServe has not abandoned its ever-evolving segmentation strategies, said Scott Kauffman, VP-online services. The company, which expects to shutter WOW! by February 1997, already has plans to segment its new product--CompuServe for Business. Industry-specific versions of the service will carry premium price tags, and could be bundled with other services like intranet set-ups and hosting.

Copyright November 1996, Crain Communications Inc.

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