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Computec to A&L

Published on .

Computec Media AG's Computec Media USA named Anderson & Lembke, San Francisco, as first agency for its $15 million U.S. account. Computec Media AG is a German publisher of PC and videogame magazines, Web properties and CD-ROMs; it plans to launch several U.S. consumer publications this year. The campaign will promote the consumer titles through TV, print, outdoor, movie theater and Web ads.

Copyright March 1999, Crain Communications Inc.

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