Computer ad spending in technology and business publications jumped 13% in the third quarter compared with the previous year's spending, Adscope reported on Monday. That growth was slightly below the 17% pace of the second quarter, the tracking service said. Ziff-Davis Publishing Co.'s No. 1 PC Magazine
saw pages fall 9.9%. Dow Jones & Co.'s The Wall Street Journal
, the No. 2 seller of computer advertising, saw tech pages leap 20.1% and estimated revenues soar 36.1%. InformationWeek pages shot up 34.7% as the CMP Media title nearly overtook International Data Group's rival Computerworld
in ad revenues.
Copyright October 1996, Crain Communications Inc.