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Computer Associates eyes BBDO, Y&R

Published on .

Computer Associates, Islandia, N.Y., is meeting this week with BBDO Worldwide and Y&R Advertising, both New York, about its estimated $100 million account, said executives close to the situation. Both agencies have submitted financial proposals. DDB Worldwide and D'Arcy Masius Benton & Bowles, both New York, were cut from the review, several executives said. A Computer Associates representative did not return calls by deadline. Schell Mullaney, New York, was the previous agency.

Copyright July 2000, Crain Communications Inc.

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