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Computer Associates narrows $100 mil search

Published on .

Computer Associates has narrowed the search for its first global agency to handle an estimated $100 million account. A spokesman for the business software company confirmed four finalists: BBDO Worldwide, DDB Worldwide, D'Arcy Masius Benton & Bowles and Y&R Advertising, all New York. Schell Mullaney, New York, previously handled.

Copyright June 2000, Crain Communications Inc.

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